Portland Roasting Given Nod in 2008 ReBrand 100® Global Awards

Worldwide competition is the only one to recognize redesign of branding platforms

May 5, 2008  – Portland Roasting Coffee Company has placed as a notable rebrand for the 2008 ReBrand 100® Global Awards competition in recognition of the company’s new branding platform implemented in 2006. For more information go to www.portlandroasting.com.

The highest recognition for excellence in brand repositioning – and the first and only competition of its kind – the ReBrand 100® Global Awards competition attracts entries from global organizations, Fortune 50 corporations, small businesses, accomplished entrepreneurs, respected nonprofit organizations, and renowned universities from around the world. Once a year, a new panel of international business, marketing and design executives is selected to jury the competition, with the ultimate goal of showcasing the most effective brand transformations at ReBrand.com and via credible media.

ReBrand™ is the global resource for visual examples and case studies on effective brand transformations: the repositioning, revitalizing and redesign of existing brand assets to meet strategic marketing objectives. For more information go to www.rebrand.com.

Established in Portland, Ore. in 1996, Portland Roasting is a premium roaster of coffee and espresso for wholesale customers and direct consumers. The heart of Portland Roasting lies in its Farm Friendly Direct™ company-wide purchasing program in which it pays its growers above market prices to ensure quality coffee while sustaining the families and enriching the communities in which the farmers live. In 2006 and 2007, Portland Roasting achieved finalist rankings for “Roaster of the Year” by Roast Magazine. For more information go to www.portlandroasting.com.

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Media Contact:

Kelliann Amico
Amico Public Relations
503-224-5486
kelliann@amicopr.com

Press Release Archive

Portland Roasting Coffee Joins Local Stores’ Shelves Locally-owned Zupan’s Market and Sheridan Fruit Offer Customers Rose City Favorite, February 2008. view

Portland RoastingCoffee Meets Up With Ruby Jewel Treats, November 2007. view

Portland Roasting Speaks Up at Voices For Silent Disasters: Concert Series Fundraiser Brings Attention to Plight of Ugandan People, October 2007. view

Elephants Delicatessen Selects Portland Roasting Coffee For Its Commitment to Sustainability, September 2007. view

Doubletree Hotel & Executive Meeting Center - Lloyd Center Adds Portland Roasting Coffee To Their Sustainable Menu, July 2007. view

Portland Roasting Makes Business Journal's Top 100 List, July 2007
For the third year in a row, Portland Roasting expands and grows as a company. view

Portland Roasting Brings on Coffee Industry Veteran, June 2007
Mitch Eastman Hired to Bring Equipment Sales and Service Expertise. view

Portland Roasting Wins Best Packaging Award, May 2007
Coffee Company's Rebranding Efforts Catch Eye of Specialty Coffee Industry Judges. view.

Drink up, Coffee To-Go Becomes Eco Friendly, April 2007
Sip your morning coffee from the region’s first ecotainer™– made of fully renewable materials and a corn-based liner that allows the entire cup to biodegrade over time. view

Spread High Energy Cheer with Portland Roasting Farm Friendly Coffee, November 2006
Portland Roasting’s Holiday Estate Coffee should hold a fixed spot for everyone on your “nice list.” view

Portland Roasting Garners Runner-Up Roaster of the Year, October 2006
Local Coffee Company Earns Kudos for Quality and Sustainability. view

Portland Roasting Refashions Its Look, October 2006
It’s still the same coffee, conscientiously handpicked from growers around the world. Now you’ll find their coffee encased in earthy, vibrant packaging to better reflect Portland Roasting’s image as a national leader in sustainability among roasters. view

Portland Roasting Ranks among Fastest Growing Companies in Portland, April 2006
Portland Roasting Company earned a spot on Portland Business Journal’s Fastest Growing Private 100 List for the second year in a row. view

Trip to South America for a Job Well Done, April 2006
When you receive the Employee of the Year Award at Portland Roasting, you don’t get a shiny plaque or a coveted parking spot or even a bouquet of exotic blooms. Instead, you are put on a plane and sent on a trip to South America. view

NW Farmers and Chefs Matched Up At Conference, February 2006
Farmer-Chef Connection Brings Partners to Table to Promote Local Food Economy . view

Portland Roasting Debuts New Cupping Room, December 2005
Portland Roasting will ring in 2006, with their newly created cupping room located at 340 S.E. 7th Avenue. view

Portland Roasting Is On the Move, June 2005
Portland Roasting, one of the fastest growing specialty coffee micro-roasters in the Northwest, is indeed on the path of expansion. Recently the company moved to a larger facility, was named as one of Portland’s top 100 fastest growing companies and nationally recognized for its sustainability programs, all within the last couple of months. view

Local Roaster Creates H.O.P.E. for the People of Ethiopia, April 2005
Portland Roasting, a recent Specialty Coffee Association of America Sustainability Award winning coffee roaster, introduces Project H.O.P.E. its newest addition to their Farm Friendly Direct™ coffee sourcing programs. view

Portland Roasting Receives Coveted Award, February 2005
Portland Roasting, one of the fastest growing specialty coffee micro-roasters in the Northwest, is pleased to announce it has been awarded the Specialty Coffee Association of America (SCAA) 2005 2nd Annual Sustainability Award for its Farm Friendly Direct™ programs. view