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Welcome. (日本語) Thank you for visiting Portland Roasting Company. For 11 years, we have been busily roasting premium coffee for the Specialty Coffee Market. Handpicked by growers we work closely with, our coffees are the best the world has to offer. The coffee we bring back to you has been grown with care for the land with a firm gaze fixed on quality. Drink in the site and enjoy.
The Latest:
New Customer Education Videos
May 9, 2008 - Looking for a quick guide on how to program the brew volume of your curtis airpot brewer? Look no further!Recent Press

April 29, 2008 - We are very pleased to be featured in not one but two articles in Fresh Cup magazine this month! Click over to our 'In the News' section to read the articles. The first article is on roasting technology, featuring photos from our facility and a candid shot of our roaster Ryan in action. The other article is on the SCAA sustainability committee, of which managing partner Mark Stell is a board member. This article features images from our various Farm Friendly Direct projects and a nice photo of Mark and the manager of our Farm Friendly Direct farm in Tanzania, Leon Christianakis (above).
Also this week we are in the Trees for the Future Newsletter. The article is on our carbon offset / reforestation project in El Salvador that they are assisting us with. Read the article here.
Portland Roasting is Recognized as a Notable Rebrand
view press releaseApril 14, 2008 - We've just been
informed that Portland Roasting has been recognized as one of 100 notable
rebrands by ReBrand™. ReBrand™ is the global source for case
studies and programs on effective brand transformations: the
repositioning, revitalizing, and redesign of existing brand assets to meet
strategic goals.
Global, regional and non-profit organizations representing 18 countries and 39 industries are winners in the 2008 ReBrand 100. All projects were reviewed by jurors, with each "before" and "after" submission studied, and the written summaries carefully read.
Key criteria for assessing entries:
- Clear transformation for the better in meeting the strategic objectives.
- The Solution exceeded expectations and/or incorporated an element of surprise.
- The rebrand spurred an emotional connection for the target audience.
- The rebrand was intelligently executed with evidence that it could be implemented across the organization, or a specific unit of the brand.
Global, regional and non-profit organizations representing 18 countries and 39 industries are winners in the 2008 ReBrand 100. All projects were reviewed by jurors, with each "before" and "after" submission studied, and the written summaries carefully read.
Key criteria for assessing entries:
- Clear transformation for the better in meeting the strategic objectives.
- The Solution exceeded expectations and/or incorporated an element of surprise.
- The rebrand spurred an emotional connection for the target audience.
- The rebrand was intelligently executed with evidence that it could be implemented across the organization, or a specific unit of the brand.
February in Rwanda
April 9, 2008- Managing Partner Mark Stell blogs about the equator, stinging nettles, and 500 pound gorillas performing WWF moves in his latest blog. Take a look.
New Customer Education Feature!
April 1, 2008 - We have a brand-new
section on our Customer Education page devoted to training and
troubleshooting. Expect to see videos on brewer programming, latte art,
cupping how-tos, machine maintenance, and more in the coming months. You
can access the page here
or from the coffee drop-down menu. In the meantime, enjoy our first
installment below.
You Tube
March 25, 2008 - Did you know Portland Roasting has its own You Tube channel? We've been posting video blogs from our trips to origin for the last few months. You can also read about our trips, and everything else going on in our world, in the blogs section of our site. Enjoy!
January 21, 2008 - Just added! We've
launched our hotel line of coffees and accessories, and invite you to head
over to the purchase
section to see what we have to offer. If you are interested in applying
for a wholesale account, please email
us!
Portland Roasting Now at Zupan's Markets
January 9, 2008 - Portland Roasting is
proud to announce that specialty grocer Zupan's Market is now carrying
Portland Roasting coffee at all four of their Portland locations. Look for
us in the bagged coffee section, and pay a visit to them online here.




