Reforestation Project in El Salvador
June 18, 2007
As part of our commitment toward a more
sustainable environment, we would like to continue offering assistance to
our coffee growers through our Farm Friendly Direct™ program.
It’s amazing how much help is needed in coffee-producing countries.
We can make a difference by simply purchasing high-quality coffee that
simultaneously helps to improve the livelihood of growers in countries
such as El Salvador. We have traveled throughout the world searching
for amazing coffees and forging lasting relationships with our
primary growers. One way to deepen these partnerships is to initiate
projects that improve the living condition of coffee growers.
A few months ago, we heard about a program called carbon neutral sponsored by Trees for the Future, that particularly inspired us. This organization has shown a tremendous concern for environmental issues specifically in relation to global warming. We, too, want to be on the team that is trying to cool the Earth down.
By improving the environmental conditions in coffee regions, we feel we are doing our small part to compensate for our carbon dioxide emissions. We are able to do this by engaging in the Trees for Future campaign that plants trees to offset carbon output.
Extensive research by universities throughout the world has shown that planting these permanent, beneficial trees on the world's degraded lands removes more than 50 pounds of carbon dioxide – a major contributor to greenhouse gases --- each year, converting it into food, shelter and other products needed by man. Our experience shows that these projects, once implemented, continue to expand year by year throughout their communities.
We decided to team up with Trees for the Future in order to plant up to 15,000 trees. We also established a link with a local cooperative in El Salvador named UCRAPROBEX that will host this project.
This cooperative was founded in 1988 with 10 smaller associates' coops. Its membership has grown to 56 members. Each group has different needs in terms of reforestation. We chose to work with them because we share their commitment to conservation and their vision for producing sustainable coffees. They work under a set of guiding principles of diversity and gender equity. They also engage in other projects such as poultry production, and harvesting agricultural products such as corn and plantain.
More than 2800 associates with more than 14,000 family members compose this cooperative, which represents 8 percent of the total coffee production in El Salvador.
Look for future updates on the progress of this wonderful project.
--Andres Castro
A few months ago, we heard about a program called carbon neutral sponsored by Trees for the Future, that particularly inspired us. This organization has shown a tremendous concern for environmental issues specifically in relation to global warming. We, too, want to be on the team that is trying to cool the Earth down.
By improving the environmental conditions in coffee regions, we feel we are doing our small part to compensate for our carbon dioxide emissions. We are able to do this by engaging in the Trees for Future campaign that plants trees to offset carbon output.
Extensive research by universities throughout the world has shown that planting these permanent, beneficial trees on the world's degraded lands removes more than 50 pounds of carbon dioxide – a major contributor to greenhouse gases --- each year, converting it into food, shelter and other products needed by man. Our experience shows that these projects, once implemented, continue to expand year by year throughout their communities.
We decided to team up with Trees for the Future in order to plant up to 15,000 trees. We also established a link with a local cooperative in El Salvador named UCRAPROBEX that will host this project.
This cooperative was founded in 1988 with 10 smaller associates' coops. Its membership has grown to 56 members. Each group has different needs in terms of reforestation. We chose to work with them because we share their commitment to conservation and their vision for producing sustainable coffees. They work under a set of guiding principles of diversity and gender equity. They also engage in other projects such as poultry production, and harvesting agricultural products such as corn and plantain.
More than 2800 associates with more than 14,000 family members compose this cooperative, which represents 8 percent of the total coffee production in El Salvador.
Look for future updates on the progress of this wonderful project.
--Andres Castro



