The heart of our company lies in our Farm Friendly Direct™ Program (FFD) – our direct coffee sourcing program where we develop relationships with farmers and establish fair pricing for the purchase of green coffee. We pay above market prices for the coffee and an additional premium finances community assistance projects such as tree planting, constructing water treatment facilities and community centers, building schools and funding teacher’s salaries -- among others. Projects are created through a collaborative process with community members and farmers. Not just a vague program operating out of view of our company – our employees are engaged in and help manage every project. From Papua New Guinea to India and Ethiopia, from Peru to Guatemala, Portland Roasting employees travel to designated countries to participate in programs, ferry supplies, services or contributions to build community projects on the farms and surrounding communities. Our Farm Friendly Direct™ program achieves the following goals:

Our way of doing business is built on integrity and trust and the belief that everyone will win if they are given and receive their fair share. Farm Friendly Direct™ mirrors our sustainability philosophy as well – for us it simply means being guided by a set of values that affects every decision we make with regard to our customers, farmers, products and employees.